Hong Kong people are fond of collective memories and have a strong attachment to tradition. Even with the advancement of society and technology, people tend to be attracted to things that are innovative and efficient. Chungwahkee Noodle Factory, founded in 1979, still insists on preserving the traditional art of handmade noodles.

Chungwahkee started as a noodle stall 40 years ago.

Then, it entered the wholesale business. However, over time, many noodle factories chose to invest in machine-made noodles, and the competition in the wholesale market became very fierce. How to pass on the tradition and continue to innovate has become the biggest challenge for Chungwahkee.

Seeing that there are few gift packages for raw noodles, Mr. Chung had the inspiration to develop his retail business by combining traditional food with innovative packaging, hoping to change the traditional image of raw noodles in society.

Chungwahkee wanted to put some effort into the packaging to create a beautiful image of raw noodles, which can become a new gift choice for the public. So they chose the innovative BM Pack company to tailor-make packaging that matches the brand's style, which allows its tangible, no-frills brand image to be conveyed to customers through the packaging, silently but directly.