Case Studies

Food & Beverage

Hong Kong Time-honored Brand

Lei Yue Mun Shiu Heung Yuen

Discover the packaging examples at Lei Yue Mun Shiu Heung Yuen, a Hong Kong Time-honored Brand, showcasing their traditional carp-shaped mooncakes. Explore now!

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Hong Kong Time-honored Brand
Lei Yue Mun Shiu Heung Yuen

- Packaging Design Collaborate
with Hong Kong Culture to
Create Unique Packaging

The ultimate feast of Hong Kong flavors with traditional craftsmanship

Founded in 1968, Hong Kong's time-honored brand, originally located in a tin shack on Hai Heng Road in Lei Yue Mun, has grown from a small 200-square-foot shop to a snack brand that is now widely available in Hong Kong through the concerted efforts of three generations of the family.

The core value of Shiu Heung Yuen lies in its traditional craftsmanship and insistence on quality. The craftsmanship is passed down
from generation to generation.

Every cake is warm and delicious and smells like homemade food.

Box style: Flip Folding Box

Material: Matte White Card

Print color: CMYK

Flip Folding Box

Packaging design with Hong Kong characteristics

Traditional Cultural Elements

Traditional cultural elements, such as Chinese calligraphy, are incorporated into the packaging, reflecting Shaoxiangyuan's respect for and inheritance of traditional culture.

Hand- Drawn Patterns

Hand-drawn patterns are used on each package, demonstrating the unique craftsmanship and letting customers feel the uniqueness of the product.

The designer used resonating Hong Kong attractions as the main drawings to make the packages more relatable to customers, and visitors will be attracted to them.

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Add Brand Logo to Packaging

The brand logo is added in the obvious position of the package, clearly and eye-catching presented on package, symbolizing the brand's credibility and commitment.

Customized Packaging

To satisfy the needs of different customers, Shao Heung Yuen offers personalized packaging options, allowing customers to present their gifts with their thoughts.

With a hole in the box, customers can tear off the postcard and mail it to their friends and relatives while enjoying the food, and sharing the happiness. These details are very heart-warming to customers and are a worthy reference for other brands.

The packaging design of Lei Yue Mun Shao Xiang Yuan is not only a product's appearance, but also a reflection of the brand's values.

Through traditional cultural elements and details, Shao Heung Yuen conveys its insistence and love for traditional craftsmanship and flavors.

Customised boxes add value to your brand.

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